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Advice I was given years ago is 7 plus or minus 2. The average person is purportedly able to grok 7 things simultaneously. Some only 5, others 9 hence the plus or minus 2.

And so I build my deck with that rule in mind - Never more than 7 slides. Never more than 7 bullets per slide. Never more than 7 words per bullet.

Also, if appropriate, I like putting only a single number onto a slide. No title, no explanatory text. An example might be an interest rate.

That allows the audience to listen to what I have to say about that data point. Because we either read a slide, or we listen to the presenter - we cannot do both simultaneously.

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