The main way facebook could challenge groupon+ living social 1) beyond groupon and living social, there are lots of deal-buying websites including gilt city, buywithme.com, etc. Because of the low multi-homing costs, facebook needs to be different from just providing deals. It has to successful make deals a SOCIAL EXPERIENCE with simple tools to invite friends to join deals, check who bought the deal, etc.
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The main way facebook could challenge groupon+ living social 1) beyond groupon and living social, there are lots of deal-buying websites including gilt city, buywithme.com, etc. Because of the low multi-homing costs, facebook needs to be different from just providing deals. It has to successful make deals a SOCIAL EXPERIENCE with simple tools to invite friends to join deals, check who bought the deal, etc.