Lately, the internet has been calling that 'selling shovels' in reference to the gold rush days. Arguably, the guys selling tools to the miners were much better off than the miners themselves. Levi Strauss did pretty good business selling blue jeans.
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Lately, the internet has been calling that 'selling shovels' in reference to the gold rush days. Arguably, the guys selling tools to the miners were much better off than the miners themselves. Levi Strauss did pretty good business selling blue jeans.
How did his competitors do?
Not well - selling satin ball gowns to miners, even in San Fransisco, never really got traction.