The problem is that B&O doesn't sell anything that young people are interested in. So they don't have the same amount of traffic (of people buying stuff) in their stores.
They have 2 major product lines:
1) Why pay 3-5 times as much for a simply rebranded Sony tv? In old days B&O made their own electronics, but todays B&O tv is just a standard display wrapped in a B&O plastic frame and is no better than a standard Sony TV.
2) hifi sets (cd-players, tape recorders, vinyl players, etc) are obsolete because young people have all their music on their iPod/computer.
B&O is a company that sells quality horse wagons in a time when young people have switched to cars.
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This was exactly the reasoning of the high-end hi-fi retailer B&O - they opened flagship stores around the world, and it didn't turn out well.
The problem is that B&O doesn't sell anything that young people are interested in. So they don't have the same amount of traffic (of people buying stuff) in their stores.
They have 2 major product lines:
1) Why pay 3-5 times as much for a simply rebranded Sony tv? In old days B&O made their own electronics, but todays B&O tv is just a standard display wrapped in a B&O plastic frame and is no better than a standard Sony TV.
2) hifi sets (cd-players, tape recorders, vinyl players, etc) are obsolete because young people have all their music on their iPod/computer.
B&O is a company that sells quality horse wagons in a time when young people have switched to cars.