If you earn >$1 million per year in profit with the niche product, would you regret not going for the hypothetical millions more you might have earned with the consumer product?
(Of course, the need to part with equity for external investment and lower margins might mean a successful consumer product company ends up returning less cash to the founders than a much smaller bootstrapped b2b company anyway)
The b2b product has a more defined route to revenue / profit but its market is capped. I wouldn't complain about >$1 million in profit but my personal goal is to make a bigger impact (doesn't have to be now, but if I wait will I squander my chance).
Comments
If you earn >$1 million per year in profit with the niche product, would you regret not going for the hypothetical millions more you might have earned with the consumer product?
(Of course, the need to part with equity for external investment and lower margins might mean a successful consumer product company ends up returning less cash to the founders than a much smaller bootstrapped b2b company anyway)
The b2b product has a more defined route to revenue / profit but its market is capped. I wouldn't complain about >$1 million in profit but my personal goal is to make a bigger impact (doesn't have to be now, but if I wait will I squander my chance).