I also noticed the similarities between the article and his character's introduction in The Social Network. In fact, the similarity is a bit suspect. Either Sean is actually a socialite robot who operates the exact same way every time he enters a restaurant or the author saw the movie first and has some unconscious drive to make the real Parker fit that mold. Either way, he doesn't seem like an asshole, he seems calculated. He's branded himself; he makes you hate him then like him...he keeps people interested and as a result hes extraordinarily successful.