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Very interesting ideas. I have been dealing with some of this myself as my company has been developing a lead management product over the past year. We started trying to incorporate every feature under the sun thinking people would use it. In my experience the biggest problem seems to be that for each feature you add, the lower value of each feature becomes. Maybe this would be called "feature-value dilution" if there isn't already something better to describe it. In an attempt to solve the problem we have been breaking out the larger chunks and developing them as separate products and then tying them back together via public API.

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