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It's similar with KakaoTalk in Korea, which now also has a payment system in addition to acting as a regular bank, and allows you to buy various things including, say, hairdresser appointments. 93% smartphone market share.

Kakao has a separate app for everything. Quite different from WeChat. KakaoTalk, KakaoTaxi, KakaoPay etc etc

I wouldn't say that those are all extremely well integrated with each other.

Sorta both - the hairdresser booking and other commerce is in the main messenger app.

Also Line, which is also used in many parts of East Asia.

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