The tool doesn't prioritize HN readers. We released this almost two weeks ago and have primarily posted it on local neighborhood listservs and our own social media so far.

We haven't tried to get national press coverage because we don't have national store coverage, but once we add some of the bigger regional chains people are requesting (like HyVee, Meijer and Giant/Stop and Shop) we probably will.

The only grocery store we've been in touch with wasn't too thrilled about it and did not want to work together :)