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Comment on Tips for Founders Sales: Lessons from Starting Two B2B Startupsparent

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Did you believe the cost/benefit was in the purchasers favor? Or were you cynical about the solution/value of solution?

I’m a purchaser of enterprise software. This is something I try to gauge from the sales rep. There’s a lot of risk in buying software that doesn’t actually solve the problems you face and you typically don’t find this out until well into integration.

Yes, we had an amazing product and we could stand on firm conversion/engagement numbers - fundamentally it was a marketing/experience product for retailers. For reference I was the Founder/CEO and we were a computer vision company with mobile AR products for retailers.

I’m a purchaser of enterprise software.

Hi - Can I add you to my Linkedin Professional Network?

But in all seriousness, does this mean you are part of the procurement department? I would love to see some posts/thoughts on how someone in this position approach procurement of enterprise software.

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