This is a superb article. The portion I was really interested in was the one on bootstrapping. Completely agree with Jason Fried about taking on investor funds, maintaining your independence etc.

I've noticed however that the point he makes about self-funding typically applies to consulting companies: bootstrapping these is very different from bootstrapping, say a SaaS..oops I mean a cloud company.

I would love to hear from other folks that were able to bootstrap a software-product company.