30% is pretty amazing. I'm no expert, but if you google "click through rates" you get some good articles on the first page.
I think you're defiantly hitting your audience. You should try to get info on who's installing the app, and using it one week later, etc etc. if you can.
We're not actually getting 30% CTR in the google sense which is of 100 impressions of your ad, 30 clicked on it. That CTR is of the order of 1%. But of the 1% that reach our site 30% go on to download.
Comments
30% is pretty amazing. I'm no expert, but if you google "click through rates" you get some good articles on the first page.
I think you're defiantly hitting your audience. You should try to get info on who's installing the app, and using it one week later, etc etc. if you can.
We're not actually getting 30% CTR in the google sense which is of 100 impressions of your ad, 30 clicked on it. That CTR is of the order of 1%. But of the 1% that reach our site 30% go on to download.