– Be up front about pricing and terms (depends on target business size though)
– Easy to understand but detailed feature lists, tier comparisons, screenshots, videos
– Public, well organized documentation that goes in depth and is easy to search/navigate, also acts as good SEO
– Plenty of samples in documentation so you can paste and
go
– Quick support that can get technical enough
– Offer yearly and monthly subscriptions
Developers usually spend a few minutes scanning each solution they're comparing, so within very short time and clicks, they should be able to decide why you should be a pick and not the next one. There's usually a hard criteria. They need to solve a problem. Investigate what kinds of features your users picked you for.
Also, trials: If you don't offer trials, you'll get higher quality customers. (But still offer refunds just in case.) They'll be the type who can spend the first monthly fee to check out your site, and have realistic expectations.
Comments
My experience (target is small teams)
– Be up front about pricing and terms (depends on target business size though)
– Easy to understand but detailed feature lists, tier comparisons, screenshots, videos
– Public, well organized documentation that goes in depth and is easy to search/navigate, also acts as good SEO
– Plenty of samples in documentation so you can paste and go
– Quick support that can get technical enough
– Offer yearly and monthly subscriptions
Developers usually spend a few minutes scanning each solution they're comparing, so within very short time and clicks, they should be able to decide why you should be a pick and not the next one. There's usually a hard criteria. They need to solve a problem. Investigate what kinds of features your users picked you for.
Also, trials: If you don't offer trials, you'll get higher quality customers. (But still offer refunds just in case.) They'll be the type who can spend the first monthly fee to check out your site, and have realistic expectations.