Apple does not appear to take an interest in third party developers prospering beyond the PR value of "featured apps" and similar PR - they do not view app purchasers as the developer's customers - they assume that all customer's first brand loyalty is Apple above all. In the case of the Kindle app, Apple's attitude is that nobody buys the iPad as an ebook reader selecting it over competing readers - they are pretending that iPad ownership is a necessary condition for an interest in ebooks among iPad owners.
Predictability is the bread and butter of B2B relationships, and Apple doesn't get it. Instead Apple treats developers as consumers rather than partners - changing terms to the developer agreement as if they were a specsheet for a piece of consumer electronics.
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Apple does not appear to take an interest in third party developers prospering beyond the PR value of "featured apps" and similar PR - they do not view app purchasers as the developer's customers - they assume that all customer's first brand loyalty is Apple above all. In the case of the Kindle app, Apple's attitude is that nobody buys the iPad as an ebook reader selecting it over competing readers - they are pretending that iPad ownership is a necessary condition for an interest in ebooks among iPad owners.
Predictability is the bread and butter of B2B relationships, and Apple doesn't get it. Instead Apple treats developers as consumers rather than partners - changing terms to the developer agreement as if they were a specsheet for a piece of consumer electronics.