While digital technology led designers to prefer flat, modular and responsive elements, this does not explain why contemporary interfaces and brand designs have started to address adults as if they were kids: breaking down complexity, colourful design, big typography, and animated animals or things with friendly faces.
This just jumbles so many different things together. Animated animals might be associated with children, but colorful design or breaking down complexity has nothing to do with childishness. The subway map is an obvious counterexample.
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While digital technology led designers to prefer flat, modular and responsive elements, this does not explain why contemporary interfaces and brand designs have started to address adults as if they were kids: breaking down complexity, colourful design, big typography, and animated animals or things with friendly faces.
This just jumbles so many different things together. Animated animals might be associated with children, but colorful design or breaking down complexity has nothing to do with childishness. The subway map is an obvious counterexample.