The plan of having every single website in the world get its own elastic IP address is just downright silly, and is totally untenable in a universe where IPv4 is depleted and we still don't have IPv6. This isn't just a limitation of S3, or even of other Amazon products like CloudFront or Elastic Load Balancer: this same limitation exists when you graduate to "big boy" status and start messing with things like Akamai.
Look: the technology was designed in a certain way, and in this ecosystem (which you can't fix) you need to have a www. on your hostname. People need to learn to deal with this, and to get over their arbitrary hatred for "www." (a string that user studies, for the record, show really helps normal end users understand that this weird thing they are looking at is actually something they can type into a web browser).
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The plan of having every single website in the world get its own elastic IP address is just downright silly, and is totally untenable in a universe where IPv4 is depleted and we still don't have IPv6. This isn't just a limitation of S3, or even of other Amazon products like CloudFront or Elastic Load Balancer: this same limitation exists when you graduate to "big boy" status and start messing with things like Akamai.
Look: the technology was designed in a certain way, and in this ecosystem (which you can't fix) you need to have a www. on your hostname. People need to learn to deal with this, and to get over their arbitrary hatred for "www." (a string that user studies, for the record, show really helps normal end users understand that this weird thing they are looking at is actually something they can type into a web browser).