As I understand from Techcrunch, the revenue stream would come from selling their "awesome highlighter" product to media sites. The incentives for media sites to buy it?
- nice feature for their users to share highlights
- possibility to survey what their users find interesting
I believe there is some revenue potential in this. It just strikes me how simple business ideas can be. Once again, value is the key, not complexity.
User annotations help make the user feel they are part of the community/creative process. Walled gardens like NYTimes might be scared (remember ThirdVoice) to let the public annotate their content - highlighting is a trojan horse to overlaying user annotations and co-opting their precious content. If I were the NYTimes, I'd be scared to sign any revenue-sharing contract unless it specifically prohibited later, more sophisticated annotations.
One of the most-popular sites in Japan is a clever site that lets anyone comment directly on a video, literally.
Comments
Nice tool.
As I understand from Techcrunch, the revenue stream would come from selling their "awesome highlighter" product to media sites. The incentives for media sites to buy it?
- nice feature for their users to share highlights
- possibility to survey what their users find interesting
I believe there is some revenue potential in this. It just strikes me how simple business ideas can be. Once again, value is the key, not complexity.
User annotations help make the user feel they are part of the community/creative process. Walled gardens like NYTimes might be scared (remember ThirdVoice) to let the public annotate their content - highlighting is a trojan horse to overlaying user annotations and co-opting their precious content. If I were the NYTimes, I'd be scared to sign any revenue-sharing contract unless it specifically prohibited later, more sophisticated annotations.
One of the most-popular sites in Japan is a clever site that lets anyone comment directly on a video, literally.
http://en.wikipedia.org/wiki/Nico_Nico_Douga