First party vs Third party tracking is a big divide.
If you are tracking on your own web site and using it for your own purposes then you can draw a boundary around it and be able to make some ethical decisions about what you do.
If on the other hand you put on a Google or Facebook tracker then you have wider issues, particularly that Google and Facebook tracker data leaks out to fourth and fifth parties.
Comments
First party vs Third party tracking is a big divide.
If you are tracking on your own web site and using it for your own purposes then you can draw a boundary around it and be able to make some ethical decisions about what you do.
If on the other hand you put on a Google or Facebook tracker then you have wider issues, particularly that Google and Facebook tracker data leaks out to fourth and fifth parties.