Boeing, one of the US’s largest and most important companies, acquired its longtime plane manufacturer rival, McDonnell Douglas, in what was then the country’s tenth-largest merger.
The resulting giant took Boeing’s name. More unexpectedly, it took its culture and strategy from McDonnell Douglas
Great article. It's an interesting framing, that Boeing's woes stem from a shift from "great engineering firm protected by airlines' government-mandated monopolies" to "lean engine of capitalism." The story about McDonnell-Douglas doing much better out of the merger than you would expect for the junior partner is interesting, too. It would be fascinating to read more about howthat happened.
Comments
https://www.msn.com/en-za/money/news/how-the-mcdonnell-dougl...
Great article. It's an interesting framing, that Boeing's woes stem from a shift from "great engineering firm protected by airlines' government-mandated monopolies" to "lean engine of capitalism." The story about McDonnell-Douglas doing much better out of the merger than you would expect for the junior partner is interesting, too. It would be fascinating to read more about howthat happened.