Skip to content

Comment on NokiaPlanB was a hoax

Comments

It's a sad state of affairs for your company when an anonymous guy can put up a blog offering a fake plan to turn things around and get a boatload of attention and excitement. On the other hand: we're living in interesting times. A guy with an interesting idea can, overnight, capture the imagination of tens of thousands of people for very little time and money.

I guess for anyone who was holding onto hope of a non-Olop, non-Microsoft Nokia, there's only one thing left to say:

http://www.youtube.com/watch?v=1ytCEuuW2_A

False hopes and vague handwaving concepts have always been suitable vehicles for attracting attention and excitement, if that's all one is looking for.

This "Nokia Plan B" was no different. It didn't offer anything actionable. Remember that the plan's main proposal was:

Return the company to a strategy that seeks high growth and high profit margins through innovation and overwhelmingly superior products with unrivaled user experience.

Is that really an exciting turnaround plan for a company of some 120,000+ employees? The whole plan boiled down to: "Let's keep doing the same thing we've tried unsuccessfully for years, but let's just do it better." Of course, there's always bound to be people who can't let go. (I know someone who bought Nokia shares in early 2000 at more than 10x the current price and is still holding on to them.)

Eh, I dunno, there was some sensible action in there. Reducing to two locations the enormous, global oilslick that is Nokia's R&D seems like a good idea. Gutting all the outsourcing seems like a good idea. De-bureaucratizing and de-cluttering the organization seems, to me, a lot more sensible than outsourcing the very soul of your product's user experience and becoming little more than a commodity electronics manufacturer.

Like Tony Hsieh says, you can't be successful by outsourcing something that should be your core competency.

Nokia has been trying "innovation and overwhelmingly superior products" for years? could have fooled me..

The fact that it was covered as news to the degree that Engadget has to run a follow up is symptomatic of a far sadder state of affairs which exists in tech media.

Well... I heard about this on Finnish public radio (after reading here). They should know better.

> It's a sad state of affairs for your company when an anonymous guy can put up a blog offering a fake plan to turn things around and get a boatload of attention and excitement.

No, it's not. It's a controversial state of affairs at most.

The reason this plan was given attention is because a lot of people disagree with Plan A. It says nothing about the feasibility of Plan A or how sad the state of affairs is.

AboutSource Built by g1lg1l

Hackerly is an independent reader for Hacker News, built on the public HN API. Not affiliated with Y Combinator.