I honestly think this is something Google mashed together overnight in response to Apple's annoucement.

Look at the page. It's just an informational landing page. no breakdown of the framework, pricing or any details, and once you click the signup button, you are put on a queue for a sales rep to contact you.

I love it though. It's a great case study for startups! I think they're gauging interest with this one, simple page.. and if enough people sign-up they will actually build it over the weekend.