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Comment on Ask HN: How do you build your own ad server for web or mobile platform?

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Rohl, you mean like a miniature adsense setup for your company? Depending on the functionality required you would have at least a horz scaled set of servers replying to ad queries from javascript widgets on peoples websites, collecting metrics as well as serving the ad data back ti the client. I would recommend a CDN for the graphical ad assets like cloudfront for fast loading.

Then you would have a web front end for admin.

Additional features, like confirming the widget in use by member sites would be another set of spidering servers.

IMO this is a very fun technical problem to solve. Lots of moving parts and opportunities to optimize .

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