Also, cold calling, twitter, looking for introductions or emailing directly are all possible ways to reach your potential customers. One of the primary ideas of customer development is testing hypothesis. One of these hypothesis is how you plan to reach your customers, if there are customers out there. This is a good time to test that marketing hypothesis as well.
Articulating your message clearly to indicate what the person has to gain from talking to you or what the win for him/her is might be a good idea too.
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Hi aditya, take a look at this presentation for some tips.
http://www.slideshare.net/storymix/lean-startup-meetup
Also, cold calling, twitter, looking for introductions or emailing directly are all possible ways to reach your potential customers. One of the primary ideas of customer development is testing hypothesis. One of these hypothesis is how you plan to reach your customers, if there are customers out there. This is a good time to test that marketing hypothesis as well.
Articulating your message clearly to indicate what the person has to gain from talking to you or what the win for him/her is might be a good idea too.