This isn't new technology. SiBeam came out of Berkeley Wireless Research Center in the mid-2000s. They had mmWave phased arrays from the start (60 GHz is pretty much useless without a phased array, or a large dish antenna if you're outdoors), but in 15 years, they never managed to find a compelling consumer use case.

I think at that point, the burden is on the company to prove its value.