I guess there's sort of a chicken and egg thing here, so your point isn't really falsifiable. But again, the way Amazon is structured is as a software company. They build a product, and then hand that off to the operations side to implement. The big movers and decision makers in the company are on the product development side, and not on the implementation side.

That structure is the reverse of the typical corporate IT structure, where the people developing the product are routinely taking orders from the people who need to use those products.