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According to this post, dated August 8, 2019 and titled "Streaks", Seth has been blogging for 11-years straight without missing a day.

His posts appear hours before I awake every day, despite us being in the same time zone.

So your comment, "Seth Godin's success is proof that mediocrity pays if you're early", should be retracted.

Edit: I forgot to include the link: https://seths.blog/2019/08/streaks/

"His posts appear hours before I awake every day, despite us being in the same time zone."

Real blog software* lets you schedule posts. It's eminently possible that he writes these in batches and has his blog post them at midnight local time. He seems to be using Wordpress, which has multiple plugins out there to make this even easier to do.

Regularly keeping this up for eleven years is nothing to sneeze at but I am pretty sure that the likelyhood of him getting up at 3AM every morning and writing a post is nil.

* yes this means your static site generator is not Real Blog Software

His posts appear hours before I awake every day, despite us being in the same time zone.

What does his publishing schedule have to do with anything? He's successful because he chose a time that's earlier in the day for your time zone than other bloggers do?

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