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How to be 90% sure your startup idea is good: ask a woman.

I've had lots of "brilliant" ideas, and my wife pooh-poohed them all except one. Guess which one really took off?

I think women are less likely to be impressed by the cool tech, and see the actual need (or lack of it!).

This is an interesting thought. My wife rubbishes most of my ideas, but there is one that she keeps brining up as her example of an idea she thinks is actually worth trying.

It's not an idea I'm particularly keen on, perhaps even though I try to be objective I'm being mislead by the lack of shiny tech, but maybe I should focus on it for a bit and give it a chance.

I guess this might be true if women were all the same.

they're not?! furiously rewrites plans

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