My employer has had a number of TechCrunch articles written on his company and it's always hit and miss. I should note that this still occurs even when the entire article is about the company.
TechCrunch doesn't always drive the largest crowd and even when they do they're not the expected audience of your website so you're likely to have many more hit and runs than genuinely interested visitors.
I'd suggest try growing it organically by finding a way to reach your target market instead of aiming for a higher profile PR piece in a niche tech blog.
Comments
My employer has had a number of TechCrunch articles written on his company and it's always hit and miss. I should note that this still occurs even when the entire article is about the company.
TechCrunch doesn't always drive the largest crowd and even when they do they're not the expected audience of your website so you're likely to have many more hit and runs than genuinely interested visitors.
I'd suggest try growing it organically by finding a way to reach your target market instead of aiming for a higher profile PR piece in a niche tech blog.