I think facebook fan pages are useful in re-engaging users. I equate it to an email list. You can gather fans like you gather emails for your email list. When you push a message to your fans it is similar to pushing an email to your email lists. Both don't drive more users to your site unless the user chooses to share the email or the status message.
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I would like to know if Facebook fanpages are useful for marketing. If you use a Facebook fanpage, does it drive new users to your website?
I think facebook fan pages are useful in re-engaging users. I equate it to an email list. You can gather fans like you gather emails for your email list. When you push a message to your fans it is similar to pushing an email to your email lists. Both don't drive more users to your site unless the user chooses to share the email or the status message.