Alcohol lowers your inhibition and sometimes make you do irrational things. But doing irrational things is exactly what people want to do. That's why tens of years after the fact you'll hear people tell stories about crazy things they did in the past. Because it is a social currency. The explanation lies somewhere in game theory, in that having a reputation for irrationality is the rational thing to do, sometimes.
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Alcohol lowers your inhibition and sometimes make you do irrational things. But doing irrational things is exactly what people want to do. That's why tens of years after the fact you'll hear people tell stories about crazy things they did in the past. Because it is a social currency. The explanation lies somewhere in game theory, in that having a reputation for irrationality is the rational thing to do, sometimes.