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Comment on Post-Mortem for Bra Theory

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I guess I'm somewhat confused about the path of this company. From the post, it sounds like they didn't have any process for bra manufacturing at all, even manual one, and barely found anything like that in the end. So then, from the start the company was looking into automatic custom production of something about which they didn't have any knowledge? And the whole thing was essentially a wild shot at research for such production, from next to zero?

I mean, it wasn't my money to spend, but I'm curious as to if it's ‘normal’ now to form a startup while having only a goal and no expertise. That's a dream of every ‘idea man’ out there, including me.

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