This is just not necessarily true. There are plenty of situations where there are natural limits to the consumption of whatever is being provided. Unlimited local calling. Unlimited tap water. Unlimited Chinese buffet. The average consumption of your customers is much more important than the consumption of your single largest customer in many (not all) cases. The one guy who comes in and eats 14 plates of buffet food does not change the profitability of the enterprise.
That's only a problem if the relative proportion of 14 plates-eating-guys increases. So, maybe if your buffet develops a following specifically among 14 plates-eating guys, this could be a problem.
Comments
This is just not necessarily true. There are plenty of situations where there are natural limits to the consumption of whatever is being provided. Unlimited local calling. Unlimited tap water. Unlimited Chinese buffet. The average consumption of your customers is much more important than the consumption of your single largest customer in many (not all) cases. The one guy who comes in and eats 14 plates of buffet food does not change the profitability of the enterprise.
The problem comes when your service becomes very popular, and 100 of those 14 plates-eating guys show up.
That's only a problem if the relative proportion of 14 plates-eating-guys increases. So, maybe if your buffet develops a following specifically among 14 plates-eating guys, this could be a problem.
Not if you also have 1000 supermodels who eat a third of a plate.