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Comment on Are the days of unlimited online backup over? Our answer is: No.parent

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Demand isn't static. Your costs decrease by the storage equivalent of Moore's Law, but your customers demands increase by roughly the same amount.

In short -- The first digital camera I used had a floppy disk that fit about 20 photos. (Maybe 75KB). My camera now takes 7.5MB Photos (higher if I shoot in raw) and rather than taking 20-40 in a session -- I'll take 100. The first computer I connected to the internet had a 4GB Hard Drive. I currently have around 3.9TB of storage connected to the internet.

This isn't a gmail play. Barring celebrity status -- you can only recieve so many emails... (Dunbars number and all that). As my storage costs decrease I use more storage and need more backups. They mention that these roughly balance out. The problem they have is that costs like electricity/cooling/staffing are not likely to be going down any time soon.

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