It really depends on the targeting and matching the right ads to the right users. For example, weather.com gets well over $10 CPM from performance advertisers, and they still make money on the traffic. If you have similar demographics, you should be getting similar CPMs.
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It really depends on the targeting and matching the right ads to the right users. For example, weather.com gets well over $10 CPM from performance advertisers, and they still make money on the traffic. If you have similar demographics, you should be getting similar CPMs.