Having dated a graphic designer who ran her own firm...biz people don't seem to respect design. It's an slight hassle afterthought to many biz people. It's a cost center that they don't really understand...but don't realize they don't understand... because they think it's easy.
Steve Jobs was actually different. He put design first and foremost and did great things.
Hopefully the COO recognizes he's out of his element and doesn't try to half-ass design going forward.
Apple is worse now, Cook is not even a marketing guy. He's financials.
He will milk apple customers for every last drop without caring for products and innovation anymore, and will do so until Apple and it's brand have been so hollowed out that they will collapse under their own weight.
And nobody will stop him because shareholders only care about short term returns.
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End of an era.
Apple now having design under the COO seems like a terrible idea.
Having dated a graphic designer who ran her own firm...biz people don't seem to respect design. It's an slight hassle afterthought to many biz people. It's a cost center that they don't really understand...but don't realize they don't understand... because they think it's easy.
Steve Jobs was actually different. He put design first and foremost and did great things.
Hopefully the COO recognizes he's out of his element and doesn't try to half-ass design going forward.
Steve Jobs on companies run by product people vs sales and marketing [0]
[0] https://www.youtube.com/watch?v=-AxZofbMGpM
Apple is worse now, Cook is not even a marketing guy. He's financials. He will milk apple customers for every last drop without caring for products and innovation anymore, and will do so until Apple and it's brand have been so hollowed out that they will collapse under their own weight.
And nobody will stop him because shareholders only care about short term returns.
Hey thanks that's great link!
Do you know if that full interview is anywhere?
It could be like the Pininfirina to Ferrari/Fiat/Peugeot setup.
It's going to be outsourced to Ive's company anyway.
Apple tired that before, remember who designed the original iMac?