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Comment on Show HN: A small bootstrapped independent VPN company in the Netherlandsparent

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You can blame the Dutch Tourism board for that, they unilaterally declared 'The Netherlands' to be too complicated for marketing purposes and decided on Holland.

https://www.nbtc.nl/

So, from on high: Den Bosch is now also in Holland, as are Maastricht, Enschede, Middelburg and Groningen, to great chagrin of those living there. It's been a major point of contention between the NBTC and almost all of the rest of the country but 'Made in Holland' has displaced 'Made in The Netherlands' for quite a while now.

"they unilaterally declared 'The Netherlands' to be too complicated for marketing purposes”

That is history :-). https://www.government.nl/latest/news/2019/11/08/new-interna... (3 weeks ago):

"From now on the Netherlands and the Kingdom of the Netherlands can be recognised internationally by a new logo. The logo is characterised by two symbols: NL and a stylised orange tulip. The logo replaces the much used ‘Holland tulip’ of the Netherlands Board of Tourism & Conventions’ (NBTC)”

I think it will be ‘a while’ before ‘Holland’ is gone, if only because ’Nederland’ doesn’t work well in cheering on sports teams.

That's great news. I was in the midst of that when it was first announced and the NBTC still shows the old logo. Excellent - and very timely - news. I never did like the 'Holland' bit, it seemed like a dumbed down version, marketeers taking over tradition.

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