In the case of Forkly, the benefit offered in exchange for the email is being on a "priority access list". That may be perfectly adequate in many cases, but I would simply build in the flexibility to allow each startup to define the number of people needed to sign up as well as the benefit for doing so.
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Fred, how do you think we could/should tweak it?
In the case of Forkly, the benefit offered in exchange for the email is being on a "priority access list". That may be perfectly adequate in many cases, but I would simply build in the flexibility to allow each startup to define the number of people needed to sign up as well as the benefit for doing so.