I don't see anything other than a personal preference in how the words should be used. Innovation trumps invention: yeah, because you just defined the words to mean that. Why innovation should necessarily imply market success is beyond me. I guess if SpaceX ultimately fails, they haven't been innovative...
It's a marketing thing, if you make your customers think that you're selling a completely different category of product they'll eat it up. People will see through anything you try to say about your brand of soap, but when it comes to "cleansing body wash" they can't immediately claim knowledge, and they will be at least temporarily open to whatever you tell them. Here the product is his mediocre restatement of things mostly everybody already knew already.
Full disclosure: I am not a marketing major, so this may be mostly made-up.
What I got from it is that innovation is a specific application of an invention. Inventing the internet didn't result in much until people found innovative ways to use it. Of course, these innovations could be described as inventions... if that were to ever happen, people might start to do silly things like try to patent software. How crazy would that be?
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I don't see anything other than a personal preference in how the words should be used. Innovation trumps invention: yeah, because you just defined the words to mean that. Why innovation should necessarily imply market success is beyond me. I guess if SpaceX ultimately fails, they haven't been innovative...
It's a marketing thing, if you make your customers think that you're selling a completely different category of product they'll eat it up. People will see through anything you try to say about your brand of soap, but when it comes to "cleansing body wash" they can't immediately claim knowledge, and they will be at least temporarily open to whatever you tell them. Here the product is his mediocre restatement of things mostly everybody already knew already.
Full disclosure: I am not a marketing major, so this may be mostly made-up.
What I got from it is that innovation is a specific application of an invention. Inventing the internet didn't result in much until people found innovative ways to use it. Of course, these innovations could be described as inventions... if that were to ever happen, people might start to do silly things like try to patent software. How crazy would that be?