But who should come in at #2 versus #3? My thinking is that the business co-founder might end up as CEO, but from what I've learned the simple title of "co-founder" for everyone might work best at the early stages.
Hire them both simultaneously if you can, and make the business person CEO. Make sure he can pitch well and that he can manage you through growth having shown such experience elsewhere.
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But who should come in at #2 versus #3? My thinking is that the business co-founder might end up as CEO, but from what I've learned the simple title of "co-founder" for everyone might work best at the early stages.
Hire them both simultaneously if you can, and make the business person CEO. Make sure he can pitch well and that he can manage you through growth having shown such experience elsewhere.