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I would also recommend dev tools founders (really any founder) read GitLab’s company handbook at https://about.gitlab.com/handbook/, especially the sales and marketing sections. It’s awesome how public they are about how they operate. You’ll learn a lot.

We (Sourcegraph) have started our own company handbook (https://about.sourcegraph.com/handbook), inspired by GitLab. So far it has helped new teammates onboard more quickly and (along with other efforts to diligently document internal practices) helped us work efficiently on a growing team spanning many timezones.

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