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So, they have invested in marketing.

I think early FOSS programmers didn’t value marketing enough, which produced excellent software with difficult adoption. Now, for any software to succeed, a nice UI and good marketing material is the baseline. FOSS that is born since 10 years was much nicer (from Angular to Kibana).

It is even visible in security breach: At one point after Heartbleed, there was a discussion on whether security bugs would now require a nice single-use website with graphic artifacts, in order to get heard by developers.

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