It's 2016.

In 2008 and 2012 social media advertising was lauded as essentially "just another tool in the war chest to deploy on the campaign battleground". How that we've seen how things can go ... not as planned, people are looking for an out. And that's okay. Two things can be true: it was a new and interesting approach in 2008/2012 but now we've had enough of it and think there needs to be a correction. I still reread this[1] from time to time to remind myself how much things have changed. The article is spot on, but not in the way that the author I'm sure expected. All of these predictions came true, it just wasn't the utopia they bargained for.

The John McCain campaign, for example, originally said that Governor Sarah Palin opposed the so-called bridge to nowhere in Alaska, Ms. Huffington said. “Online there was an absolutely obsessive campaign to prove that wrong,” she said, and eventually the campaign stopped repeating it. >“In 2004, trust me, they would have gone on repeating it, because the echo chamber would not have been as facile,” Ms. Huffington said.

“There will be a lot of collateral damage coming to grips with the fact that we’re in a reality TV series, ‘Politics 24/7,’” Mr. Newsom said. >That’s a good thing, Mr. Trippi said. “This medium demands authenticity, and television for the most part demanded fake. Authenticity is something politicians haven’t been used to.”

“When Congress refuses to go with his agenda, it’s not going to be just the president” they oppose, Mr. Trippi said. It will be the president and his huge virtual network of citizens.

[1]https://bits.blogs.nytimes.com/2008/11/07/how-obamas-interne...