It only works on books that are two pages of content padded out with three hundred pages of sales.
Fortunately, this is what nearly all "business" books are. They repeat that two pages of content over and over. If you spend 20 minutes skimming, chances are you will hit the actual content at least once.
Another interesting point is that most business books, if they cite references, usually only cite a few. Often times one can look up the paper(s) it references and get the actual content in a much more, ah, compact form, without most of the sales.
Of course, /actually reading/ business books rather than skimming them, I think, is a reasonable way to figure out how to talk to and even to sell to business people. I mean, that's what the book is doing, right? even if the actual "content" of the book is complete BS, if the book is a popular one, it's obviously good at selling to business people, and you can learn by example.
Comments
It only works on books that are two pages of content padded out with three hundred pages of sales.
Fortunately, this is what nearly all "business" books are. They repeat that two pages of content over and over. If you spend 20 minutes skimming, chances are you will hit the actual content at least once.
Another interesting point is that most business books, if they cite references, usually only cite a few. Often times one can look up the paper(s) it references and get the actual content in a much more, ah, compact form, without most of the sales.
Of course, /actually reading/ business books rather than skimming them, I think, is a reasonable way to figure out how to talk to and even to sell to business people. I mean, that's what the book is doing, right? even if the actual "content" of the book is complete BS, if the book is a popular one, it's obviously good at selling to business people, and you can learn by example.