You need to spend a lot of time understanding your customers. Who are they? What problem do they want solved? And, what gets them to part with their money? I would start with "Four Steps to the Epiphany" and read up about lean-startups. But, the most important thing to know is that you will have to be a salesman. You'll need to sell your idea to partners, your company to investors, and your product to clients. If you're not a salesman, hook up with a partner who is.
All that being said, your perspective on execution (i.e. complete your product) is exactly right. There are a lot of good ideas and great salesmen in the world. The secret to building a company is to have that and execute on your designs.
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You need to spend a lot of time understanding your customers. Who are they? What problem do they want solved? And, what gets them to part with their money? I would start with "Four Steps to the Epiphany" and read up about lean-startups. But, the most important thing to know is that you will have to be a salesman. You'll need to sell your idea to partners, your company to investors, and your product to clients. If you're not a salesman, hook up with a partner who is.
All that being said, your perspective on execution (i.e. complete your product) is exactly right. There are a lot of good ideas and great salesmen in the world. The secret to building a company is to have that and execute on your designs.