Comment on Facebook to Pay $40M Under Proposed Settlement in Video Metrics SuitparentComments−buboard6yThat's a great excuse for 1830 but today i would expect to see tens of precise , large scale studies from an industry that spends billions every year. The fact that I don't, makes me suspicious−disgruntledphd26yThese studies exist, but tend not to be published. Essentially there's little to no commercial benefit from publishing, so people tend not to.Like, I would argue that 80-90% of Goog/FB revenue is correlated with sales. This may be done badly (often), but it is done.−buboard6ySo how do advertisers find out who has the most effective ad system if they re not getting published? They choose in the dark?
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That's a great excuse for 1830 but today i would expect to see tens of precise , large scale studies from an industry that spends billions every year. The fact that I don't, makes me suspicious
These studies exist, but tend not to be published. Essentially there's little to no commercial benefit from publishing, so people tend not to.
Like, I would argue that 80-90% of Goog/FB revenue is correlated with sales. This may be done badly (often), but it is done.
So how do advertisers find out who has the most effective ad system if they re not getting published? They choose in the dark?