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Comment on Successful machine learning models: lessons learned at Booking.comparent

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say you want to try adding two features, which don't you think interact with each other, e.g. a change to the "pick this room button" and a change to the checkout flow. then, you can randomly assign users to two experiments, independently. your t-test results should then be valid if the two features are independent.

which don't you think interact with each other,
your t-test results should then be valid if the two features are independent.

Assuming that your assumption are correct on interaction effect.

You can do a hypothesis test on that assumption while including both factors (the two features). Which will clear away any doubt with a 95% confidence or hire a statistician =).

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