That's putting it lightly. It's an abomination of a website. Truly an assault on the senses. Just booked through them yesterday, to save a few bucks-- never again.
Now I understand why it's so bad-- "user interface optimization models"
I refuse to believe this brings real value. The more plausible reality is, they have fantastic SEO and a tightening stranglehold on marketshare, and some AI to squeeze a few more pennies out along the way. Whatever metrics they are seeing, it won't be worth it in the long run. This kind of UX and product won't last.
Apart from the seo, they use a lot of money from the cut they get from the hotel to outbid the hotel on paid ads. They are more than anything a marketing agency.
Comments
That's putting it lightly. It's an abomination of a website. Truly an assault on the senses. Just booked through them yesterday, to save a few bucks-- never again.
Now I understand why it's so bad-- "user interface optimization models"
I refuse to believe this brings real value. The more plausible reality is, they have fantastic SEO and a tightening stranglehold on marketshare, and some AI to squeeze a few more pennies out along the way. Whatever metrics they are seeing, it won't be worth it in the long run. This kind of UX and product won't last.
Apart from the seo, they use a lot of money from the cut they get from the hotel to outbid the hotel on paid ads. They are more than anything a marketing agency.