Comment on Don't fall into the SEO trapparentComments−rmc15yDon't forget people who don't know what the address bar is. They will Google "www.companyname.com".−SimonPStevens15yAnd people who can't remember if it's .com, .net, .org, etc will Google "companyname".This group is only likely to become larger once ICANN start allowing registration of new gTLDs (http://en.wikipedia.org/wiki/Generic_top-level_domain#New_to...)
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Don't forget people who don't know what the address bar is. They will Google "www.companyname.com".
And people who can't remember if it's .com, .net, .org, etc will Google "companyname".
This group is only likely to become larger once ICANN start allowing registration of new gTLDs (http://en.wikipedia.org/wiki/Generic_top-level_domain#New_to...)