Writing good and useful content (like you do patio) is always a great idea. However, trying too hard to work on SEO without understanding your target audience is what we are debating in the article. If you can turn visitors into customers, more search traffic is great. However if you can hardly turn any visitors into customers and still keep working primarily on SEO to bring in more traffic, you may be wasting your time. The idea is to work on your funnel as much as you work on bringing people to the site.
We wrote the post because we see a lot of people focusing on traffic when it makes more sense to tighten and work on the funnel. We have been guilty of this too :)
Comments
Writing good and useful content (like you do patio) is always a great idea. However, trying too hard to work on SEO without understanding your target audience is what we are debating in the article. If you can turn visitors into customers, more search traffic is great. However if you can hardly turn any visitors into customers and still keep working primarily on SEO to bring in more traffic, you may be wasting your time. The idea is to work on your funnel as much as you work on bringing people to the site.
We wrote the post because we see a lot of people focusing on traffic when it makes more sense to tighten and work on the funnel. We have been guilty of this too :)