And yes, this doesn't really apply to non-technical markets, remember the "Facebook login" debacle? There's a whole slew of users that don't use the address bar, they just use the Googles.
Historically, a rough rule of thumb is that there is one content creator to every ten people who interact around content (say, comment on it) to every hundred people who consume content. You can play around with the numbers a bit (they're not really that important -- it is an order of magnitude guesstimate) and come up with 1:10:89 as ratios of creators : interacters: consumers.
This is an important thing to keep in mind, since as an SEO you'll typically be wanting to influence folks in those first two categories with the eventual intention of increasing your reach among folks in the last category who only want to pull out their credit cards.
If you want to get into it, you can do a lot of sociological work on how creators are quirky fish and how/why to optimize for their preferences. (For example, there is a strong anticommercialist streak among many influential folks on the Internet, so a core skill for businesses is not looking like they're just in this to separate you from your money while still successfully separating people from their money.)
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What is the 1/10/99 activity pyramid?
And yes, this doesn't really apply to non-technical markets, remember the "Facebook login" debacle? There's a whole slew of users that don't use the address bar, they just use the Googles.
Historically, a rough rule of thumb is that there is one content creator to every ten people who interact around content (say, comment on it) to every hundred people who consume content. You can play around with the numbers a bit (they're not really that important -- it is an order of magnitude guesstimate) and come up with 1:10:89 as ratios of creators : interacters: consumers.
This is an important thing to keep in mind, since as an SEO you'll typically be wanting to influence folks in those first two categories with the eventual intention of increasing your reach among folks in the last category who only want to pull out their credit cards.
If you want to get into it, you can do a lot of sociological work on how creators are quirky fish and how/why to optimize for their preferences. (For example, there is a strong anticommercialist streak among many influential folks on the Internet, so a core skill for businesses is not looking like they're just in this to separate you from your money while still successfully separating people from their money.)
Of the people that visit a site, you'll get one 'producer,' ten passive signups, and 99 bounces, basically.
It's like when you see those twitter statistics that suggest only a fraction of the userbase actually Tweets, and the rest are consuming.
This is relevant with regards to the 'Why aren't people talking about you?' angle that they bring up.
99 visits, 10 demos, 1 paying customer ?